According to expert investors, it is important that some part of your portfolio have invested in gold.  It is considered that investing in gold is a hedging strategy opposing the fluctuation in the stock market.  Gold investments are considered safer investments especially in situations when there is an economic crisis that is actually happening recently.  In history, gold started as being the standard among international countries.

The price of gold, like other commodities, depends on the supply and demand.  Nowadays, the demand for gold is continuously rising in such countries like India and China.  The rapidly increasing middle class in these countries has ignited the demand for this gold in form of jewellery and direct investment.  On the other hand, supply of gold is decreasing worldwide.

This is the primary reason why gold prices tend to continuously rise over the past years.  The Gold Bull Run started since 2001 and it hasn’t stopped yet.  The demand for gold is ever increasing.  Everyone would want to invest in gold for it is expected that this run will still continue in the future.  Another reason why people love to invest in gold is because the price of gold is immune generally to the stock market’s fluctuation.